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Writing Samples

My journey through college, internship and work has challenged me, gave me opportunities to grow and success that comes along within an advertising agency. Check out a few examples below. 
As the Marketing Coordinator at the Daily Titan located in Fullerton, CA; 
I created a Marketing Plan outlining our marketing strategy and tactics used for the year 2017-2018. 
Attach is a sample and a PDF with the complete document. 
SEE THE MARKETING PLAN
During my last semester at Cal State- Fullerton, I enrolled in a Capstone class in which I applied research, writing, and utilization to develop a radio PSA to encourage people to donate to a non-profit organization located in Orange County: H.O.P.E.      
 
SEE RADIO PSA AD
This is an analysis of two of the most popular 2016 Super Bowl commercials. The objective of this piece is to identify the type of TV spot the commercials were,  identify the universal truth or if it met any of the predictions pointed out in the Adweek article, and how effective the ad was. 
SEE THE 2016 SUPER BOWL
COMMERCIAL REVIEW
This is the Creative process including screenwriting, treatments, and ideas based on a creative brief for an Amazon Alexa's commercial. This project was made during a Screenwriting class at Cal State Fullerton. 
SEE THE CREATIVE PLAN
During my last semester at Cal State- Fullerton, I enrolled in a Capstone class in which I applied research, writing, and utilization to successfully develop and pitched an advertising campaign for an ice cream place: Chunk-N-Chip.      
SEE THE ADVERTISING CAMPAIGN
This is a creative brief for the company OfficeMax made for a class project. The objective of this piece is to produce a creative brief consistent with expectations of an entry-level- professional. 
SEE THE CREATIVE BRIEF

© 2018 BY EVELYN CADENA

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