EVELYN CADENA
619.415.7681
Chunk-N-Chip is a family owned business which unfortunately is located in a place with no much traffic and has to rely on a new advertising/creative plan to successfully stand out from its competitors. Below I have included a PDF of the applied research, writing and utilization of print and electronic mass media.
I have conducted secondary research through the use of MRI data to gain insight of our target audience.
MRI data is used to indicate the usage of a product among varying demographics, with the average total index being 100 and anything above 100 being considered “above average.” This chart reflects the highest consumption of ice cream sandwiches among various U.S. demographics within the last 6 months. As you can see, African Americans appear to be the highest consumers of ice cream sandwiches.
Of all the popular traditional desserts, Ice Cream is the most popular, followed by, Cakes, and Cookies. Brownies and Pies tied closely for 4th most popular option and only a handful prefer candy.
With survey results from our sample population, Ice Cream is the most desirable dessert directly benefiting Chunk and Chips.
Owning the Sammich. Other food establishments had made their premier product the lead item in their marketing. Take McDonald’s Big Mac This will help define Chunk-N-Chip as a brand, differentiating it from the competition. Of course, many establishments have cookies and ice cream, but no one else has the Sammich.
Cookies and ice cream are two of the three most popular treats. So it’s only natural to combine the two. By combining these two, it allows for a potentially greater market share because the company can satisfy the needs of a variety of customers and becomes a leader of the sammich.